Architect of best-selling product marketing strategies with over 10 years of experience.  Currently working for a global technology leader and Fortune 500 company with a proven track record of leading people and performance.  Direct a $34 million marketing budget that drives $520 million in net sales across the U.S. and Canada.  Responsibilities have included copy writing to producing commercials and everything in-between.  

Marketing Manager, Personal & Home Audio – U.S. & Canada                                                       August 2015 - Present

Lead 3 direct reports, oversee 7 horizontal support teams and manage budget of $34 million across 6 product divisions in the U.S. and Canada including sound bars, headphones and wireless speakers.  Lead go-to-market planning for both new and established product lines.  Frequently partner with sales teams to present marketing plans at key accounts to secure assortment and co-marketing opportunities.  Drive execution by briefing cross functional teams and agencies, leading weekly meetings and regularly presenting plans and performance to executive management in the US and Tokyo.

Rebuilt digital media and search strategy to focus on precision targeting, higher engagement and better cost efficiency.  ROAS by campaign jumped as high as 11:1 (vs. 3:1 KPI), with CTR @ 4% (vs. 0.33% KPI) and video completion rates @ 77% (vs. 60% KPI).

Initiated a performance study of audio retail displays that improved sound quality, durability and functionality across 14,000 displays, realizing a 9% category lift in same store sales (vs. PY) in test markets.

Spearheaded a 2-year re-branding study for Sony audio, including in-depth qualitative and quantitative research.  Insights and actions led to the commitment of the first ever multi-year campaign, in collaboration with Sony Europe and Sony Music, to launch May 2017.

Marketing Manager, Personal Audio – U.S.                                                                                       April 2013 – July 2015

Directed an annual marketing budget of $24 million across 5 product divisions including Walkman, car audio and speakers.  Launched new products and reinvigorated declining categories with creative marketing plans.  Drove execution by briefing horizontal teams and agencies, leading weekly cross-functional meetings and regularly presenting plans and performance to executive management.

Senior Marketing Specialist, VAIO PCs – U.S.                                                                               April 2010 – March 2013

Led retail strategy and carrier co-marketing programs with Verizon and AT&T, managing a combined marketing budget of $5 million.  Oversaw the design, development and installation of over 5,000 displays that were refreshed or replaced every 17 weeks at national, regional and local stores.  

Marketing Specialist, PC Accessories & Software – U.S.                                                        August 2008 – March 2010

Created and led marketing strategy for all US PC accessories and software including product setup, messaging, packaging, retail and web merchandising, managing a combined marketing budget of $600,000.    

Increased average monthly run rates of the highest margin accessory by 78% after successfully negotiating and securing shelf space in all 31 Sony stores for the first active retail demo of a PC accessory. 

Content Specialist, PCs & Accessories – U.S.                                                                            October 2007 – July 2008

Maintained content library for all past, present and future VAIO and PC accessory SKUs.  Worked as a liaison between Product Management and Marketing to maintain and communicate the launch schedule of all VAIO and PC accessory SKUs as well as produce source content for marketing.

• Wrote marketing copy and compiled detailed specifications across multiple engineering outlets to produce messaging and technical spec sheets for every SKU.  Ensured 100% accuracy while meeting strict pre-launch deadlines to feed all downstream consumer touchpoints including web, retail and more.

• Improved customer response time by automating photo/video conversion workflows and overhauling asset key wording.  Enhanced security by auditing feed dates and aligned asset distribution with complex rolling launch dates to prevent pre-announcement leaks.

PRACTICEWARES DENTAL SUPPLY - San Diego, CA

Sales Representative                                                                                                                          April 2006 – May 2007

Managed a territory of over 600 Dentists, Endodontists, Orthodontists and Oral Surgeons.

• Consistently met or surpassed monthly new account sales goals by up to 175% by persistently following up on leads from cold calls, leveraging value added services, and assisting practices in optimizing their inventory ordering process.

MARKETING INTERNSHIPS

SHOFU DENTAL CORPORATION - San Diego, CA                                                                      May 2005 - August 2005

PRECISION MEDIA CORPORATIONLafayette, IN                                                             January 2005 - December 2005

EDUCATION

Purdue University, College of Liberal Arts West Lafayette, IN                                                                    December 2005   Bachelor of Arts in Political Science; Minors in English and History